Nsure.com digitalised the process of purchasing insurance. On the website USA’s citizens can quickly fill in the data, compare quotes, get the documents and buy the insurance.
UX Designer / Researcher
UX lead
3 x UI designer
2 x UX Writer
Studying user behavior through user recordings & suggesting usability improvements,
Designing wireframes, prototypes, user flows, site maps,
Conducting workshops and design presentations for UX team and stakeholders,
Creating product parts from ideation to development,
Supporting in maintenance of the design system,
I analyse user recordings & heatmaps & user feedbacks to improve websites' usability and company's conversion rates. I find issues within the flow and create solutions for the problems noticed. Doing that, I'm learning feature prioritization and the role that communication and collaboration plays in developing a product.
I’ve worked from scratch on already shipped features and parts of the product, but I've also been highly involved in some new, bigger additions to the brand, so that my experience covers both in B2C, B2B products. Additionaly, my new 2025 responsability is advising on UX of a SaaS application.